A free, dentist-specific website audit checklist — the booking flow, mobile speed, local SEO, and trust signals new patients actually check before calling.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a dental practice site actually converts.
60%+ of new patients prefer to book online — every form click that's hidden behind two menus is a lost patient.
If a prospective patient can't see whether you take their insurance in 5 seconds, they bounce to the next listing.
Toothache searches happen on a phone. If the number isn't tappable, you lose the urgent calls.
Stock photos kill conversion. Real photos of the office and team move people from 'considering' to 'booking'.
Mismatched name/address/phone between website and Google hurts local rankings and confuses patients.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| Booking form buried three clicks deep Lost new-patient bookings — the #1 conversion path on dental sites | Critical |
| Slow mobile load over 4 seconds Up to half of mobile visitors bounce before the page finishes | Critical |
| Phone number not tappable on mobile Urgent toothache calls go to the next practice on Google | Major |
| Generic stock photography only Trust never builds — patients can't picture themselves in your chair | Major |
| No insurance information listed Insured-patient inquiries default to the practice that shows them upfront | Major |
| Outdated copyright or 'coming soon' content Signals the practice may have closed — patients skip ahead | Minor |
The free audit at the top of this page is the demo. The real product audits every dental practice on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.
Deeper guide: finding dental practices leads on Google Maps.