Electrical work is high-trust, often urgent, and license-driven. This audit walks through what a homeowner checks before letting a stranger touch their panel.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a electrical contractor site actually converts.
Required in many states and the single biggest trust signal a homeowner looks for.
Customers self-qualify based on whether you do their kind of work.
Proves competence at a glance — clean panel work is its own marketing.
Sets expectations and captures the urgent-call business if you offer it.
Power-out searches are urgent and mobile-first.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| No license number on the site Customers default to the competitor who shows theirs upfront | Critical |
| No mobile-optimized layout Most urgent electrical searches happen on a phone with a flashlight | Critical |
| Slow load over 3 seconds on mobile Urgent customers leave. Tune-up customers abandon less, but rank suffers | Major |
| No service-category navigation Commercial customers can't tell if you serve them — they call someone else | Major |
| Stock photos, no real job examples Trust never gets built — high-ticket jobs (panel, EV) need proof | Major |
| No HTTPS Chrome 'Not Secure' warning destroys trust on a high-trust purchase | Major |
The free audit at the top of this page is the demo. The real product audits every electrical contractor on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.
Deeper guide: finding electricians leads on Google Maps.