Remodels and builds are 5–6 figure decisions made on trust. This audit walks through what a homeowner checks before requesting a bid from a stranger.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a general contractor site actually converts.
Kitchen remodels, additions, and custom builds are different sales — show each as a category.
Helps homeowners self-select; saves your time on dead-end leads.
Trust foundation on a job that involves strangers in the home for months.
Sets expectations; differentiates from contractors who quote and disappear.
Real photos prove real projects. Renderings without photos read as fake.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| Portfolio too small (under 10 projects) Homeowners can't gauge whether you do their kind of work | Critical |
| Slow image-heavy portfolio (10MB+ pages) Portfolio pages should sell the work; slow loads mean nobody sees it | Critical |
| No process or 'what to expect' content Customers go to the contractor who reduces the unknowns | Major |
| No reviews or testimonials with photos Without third-party proof, every quote feels overpriced | Major |
| No service-area boundaries Out-of-area leads waste time; in-area customers second-guess | Major |
| No licensing/insurance evidence Filters you out of the careful, higher-paying customer pool | Major |
The free audit at the top of this page is the demo. The real product audits every general contractor on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.
Deeper guide: finding general contractors leads on Google Maps.