Plumbing is an emergency-driven business. This audit covers the exact things a leaking-pipe customer checks in 10 seconds — and the issues that cost you the call.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a plumbing business site actually converts.
Emergency plumbing searches happen on a phone with water on the floor. Anything more than one tap loses the job.
If you offer it, customers need to see it instantly. If you don't, say so to avoid wasting their time.
Customers won't wait on hold to ask if you cover them. A clear list saves the lead.
Trades have low online trust by default — visible licensing erases the doubt.
Few customers click into a separate Reviews page. They need to see proof on the way to the phone.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| Phone number not sticky on mobile scroll Every scroll loses an emergency call to a competitor whose number stays put | Critical |
| No mobile layout — desktop site forced onto a phone Customers in emergency mode pinch-zoom for 2 seconds, then leave | Critical |
| No 'emergency service' messaging if you offer it Customers calling at 11pm pick the next plumber whose site says 'open now' | Major |
| No visible service area Out-of-area calls waste your time; in-area customers second-guess and call elsewhere | Major |
| Slow load — over 4s on mobile Emergency searches don't wait. Sub-3-second sites win the call | Major |
| No HTTPS / Chrome 'Not Secure' warning Trust gone in one click — most customers leave immediately | Major |
The free audit at the top of this page is the demo. The real product audits every plumbing business on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.
Deeper guide: finding plumbers leads on Google Maps.