What a hungry customer actually checks on a restaurant site at 7pm — menu, hours, reservations, location — and the audit items that decide whether they show up.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a restaurant site actually converts.
Mobile users won't download a PDF to look at appetizers. PDFs also can't be indexed by Google or read by voice assistants.
Wrong hours kill the visit before it starts. This is the #1 reason a customer chooses a different restaurant.
If a customer has to call to book at 6:45pm, they'll pick the place that lets them tap a button.
Restaurant visits are time-sensitive. Friction at the address or phone step loses the table.
Real food photography is the single biggest driver of restaurant-site conversion.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| Menu only available as a PDF Mobile bounce skyrockets — most customers won't download | Critical |
| Hours hidden or outdated Customers stop coming when they get burned once on closed hours | Critical |
| No online reservation or ordering link Lost tables and lost delivery orders to competitors that have one | Major |
| Slow homepage load — heavy hero video Up to half of mobile visits abandon before the page paints | Major |
| Stock-photo food, no real menu photography No appetite cue means no decision — they keep scrolling | Major |
| Address not tappable on mobile Adds friction when customers are already trying to navigate over | Minor |
The free audit at the top of this page is the demo. The real product audits every restaurant on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.
Deeper guide: finding restaurants leads on Google Maps.