Agent websites are personal-brand sites first, search portals second. This audit covers the credibility, IDX, and lead-capture items that turn visitors into clients.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a real estate agent site actually converts.
Real estate is a relationship business — buyers and sellers vet the person, not the brokerage.
Without live listings, the agent loses the search-and-browse audience to Zillow.
Past results are the strongest signal of future ones. 'Closed in 7 days, $25k over list' beats any tagline.
Hyper-local content ranks for the long-tail searches Zillow doesn't dominate.
Captures both sides of the market — sellers and buyers — with zero-friction lead magnets.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| Generic broker template, no personal branding Reads as 'random agent #47' — clients pick the agents who feel specific | Critical |
| No IDX listings integration Loses the browse-and-search audience to Zillow and Redfin entirely | Critical |
| No sold-properties or case studies Sellers compare results; without them you're invisible in the consideration set | Major |
| Slow load with hero video Common on agent sites — hero videos kill mobile speed without converting | Major |
| No neighborhood pages Misses the long-tail local searches where smaller agents can outrank big portals | Major |
| Outdated listings shown (sold homes still featured) Trust gone — buyers assume you're inactive | Major |
The free audit at the top of this page is the demo. The real product audits every real estate agent on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.
Deeper guide: finding real estate agents leads on Google Maps.