New chiropractic patients arrive in pain and decide fast. This audit covers the booking, trust, and insurance items that decide whether they pick up the phone.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a chiropractic clinic site actually converts.
Pain-driven patients prefer not to call. Online booking captures the after-hours and weekend traffic.
Insured patients want to confirm before booking — saves both sides time.
Chiropractic spans many philosophies (subluxation, sports, decompression, etc.); patients self-select on fit.
'Helped my sciatica' converts better than '5 stars, great experience'.
Acute pain searches happen on a phone; reducing friction wins the call.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| No online new-patient booking Loses every after-hours and call-shy patient to competitors with online booking | Critical |
| Slow mobile load over 4s Pain-driven searches don't wait — they tap the next listing | Critical |
| Insurance info missing Insured patients call practices that show acceptance upfront | Major |
| No doctor bio or photo Personal trust never forms — patients feel they're booking a stranger | Major |
| Generic stock testimonials Reads as fake; specific condition testimonials convert better | Major |
| No HTTPS Healthcare site without HTTPS triggers Chrome warnings and trust loss | Major |
The free audit at the top of this page is the demo. The real product audits every chiropractic clinic on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.
Deeper guide: finding chiropractic clinics leads on Google Maps.