Landscaping is seasonal, visual, and trust-driven. This audit covers the portfolio, quote, and service-area items that drive the spring rush.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a landscaping business site actually converts.
Landscaping is bought visually. Without portfolio = no pitch.
Each is a different customer; conflating them loses focus.
Local route efficiency matters. Out-of-area requests waste time on both sides.
Long forms tank conversion. Capture the lead, qualify by phone.
Landscaping demand is cyclical; sites that update with the season convert better.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| No project photo gallery Landscaping is visual — without photos the site can't sell | Critical |
| Slow image-heavy pages Spring-rush mobile traffic bounces on slow galleries | Critical |
| Long quote form (10+ fields) Each extra field cuts conversion ~10% | Major |
| No service area shown Out-of-area leads waste time; in-area customers second-guess | Major |
| Generic, season-static homepage Doesn't match the search intent in spring or fall — relevance gap costs leads | Major |
| No service categories High-ticket hardscape buyers can't find proof you do it | Major |
The free audit at the top of this page is the demo. The real product audits every landscaping business on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.