Med spa visits are high-ticket, high-trust decisions. This audit walks through the credibility, treatment-page, and booking items that move prospects from researching to booking.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a med spa site actually converts.
Med spa law varies by state but credentialed providers convert higher across the board.
Treatment-specific SEO + treatment-specific conversion both happen here.
Stock results destroy trust. Real photos (with consent) are the entire sales pitch.
High-ticket aesthetic decisions don't get made when the price is opaque.
Consult-to-treatment is the funnel; the booking flow is the conversion.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| No treatment-specific pages Loses 'Botox [city]' / 'laser hair removal [city]' searches entirely | Critical |
| Stock before/after photos Trust collapses instantly — prospects can spot stock med-spa photos | Critical |
| No provider credentials visible Credentialed competitors win on trust even at higher prices | Major |
| No pricing at all High-ticket aesthetic prospects research extensively; opacity = bounce | Major |
| Slow mobile load — heavy galleries Mobile-first audience; slow sites lose the consultation booking | Major |
| Long consultation forms Each extra field cuts conversion ~10% on high-intent traffic | Major |
The free audit at the top of this page is the demo. The real product audits every med spa on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.
Deeper guide: finding med spas and aesthetic clinics leads on Google Maps.