Pest searches are urgent and emotional. This audit covers the speed, trust, and pest-specific items that decide whether the call goes to you.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a pest control company site actually converts.
Each pest is a different search intent and a different conversion message.
Major decision factor; without it, homeowners default to safer-sounding competitors.
Pest control is licensed in most states. Visibility = trust.
Bed-bug and roach emergencies need same-day; messaging captures the urgent business.
Pest emergencies are visceral — friction kills the call.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| Single 'pest control' page instead of pest-specific pages Forfeits 'termite [city]' / 'bed bug [city]' searches entirely | Critical |
| No pet/child-safe messaging Loses families with pets — a huge share of residential pest control | Critical |
| Slow mobile load Urgent pest searches don't wait | Major |
| No same-day service messaging if offered Bed bug and roach emergencies pick the next listing | Major |
| No license number visible Trust gap on a treatment that goes inside the home | Major |
| Generic stock photos Doesn't kill conversion but doesn't help either | Minor |
The free audit at the top of this page is the demo. The real product audits every pest control company on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.