Wedding photography is bought on style, story, and trust. This audit covers the portfolio, inquiry-flow, and pricing items that book couples.
Every audit item below traces back to one of these jobs. If the site doesn't make them frictionless, conversion suffers.
These don't show up in a generic Lighthouse audit, but they decide whether a wedding photographer site actually converts.
Couples need to see consistent quality across an entire day, not curated highlights.
Price-gating eliminates browsers; transparency converts the budget-fit couples.
Couples spend a whole wedding day with the photographer — fit matters as much as portfolio.
Couples browse photographers on phones; slow sites lose the inquiry.
Pre-qualifies the lead by availability and gives you context for the response.
Every audit also covers the four standard Lighthouse categories — the same ones Google uses to rank pages in mobile search.
Core Web Vitals (LCP, FCP, CLS, TBT). Slow sites lose mobile users in the first 3 seconds.
Meta tags, headings, indexable content, mobile-friendliness. The basics Google needs to rank you locally.
HTTPS, image optimization, no console errors, security headers. The hygiene Google penalizes if missing.
Color contrast, ARIA labels, tap targets. Required for many ADA-sensitive customers and rewarded in ranking.
Pulled from real audits across the niche. Sorted by impact on conversion and ranking.
| Issue | Severity |
|---|---|
| Slow portfolio pages (50MB+ of unoptimized photos) Photographers' #1 self-inflicted wound — kills mobile load and SEO | Critical |
| No pricing or pricing guide Couples need budget fit before inquiring; opacity = inquiry bounce | Critical |
| Only highlight galleries, no full weddings Couples can't gauge consistency — they assume the highlights are the only good photos | Major |
| No about / personality content Wedding photographer choice is personal; anonymity loses to personable competitors | Major |
| Generic inquiry form (no date, no venue) Wastes back-and-forth getting basic info, slows the booking | Major |
| No date-availability check Inquiries from booked-out dates waste your time | Minor |
The free audit at the top of this page is the demo. The real product audits every wedding photographer on Google Maps for a whole city — sorted worst-website-first, with verified contacts, a drafted outreach email, and a white-label PDF report ready for every prospect.